| Resource integration M Kleinaltenkamp, RJ Brodie, P Frow, T Hughes, LD Peters, ... Marketing theory 12 (2), 201-205, 2012 | 319 | 2012 |
| Adopting self-service technology to do more with less T Hilton, T Hughes, E Little, E Marandi Journal of Services Marketing 27 (1), 3-12, 2013 | 251 | 2013 |
| Scholarship that matters: Academic–practitioner engagement in business and management TIM Hughes, D Bence, L Grisoni, N O'regan, D Wornham Academy of Management Learning & Education 10 (1), 40-57, 2011 | 192 | 2011 |
| Service co-creation and value realisation T Hilton, T Hughes, D Chalcraft Journal of Marketing Management 28 (13-14), 1504-1519, 2012 | 188 | 2012 |
| Service co-creation and value realisation T Hilton, T Hughes, D Chalcraft Journal of Marketing Management 28 (13-14), 1504-1519, 2012 | 188 | 2012 |
| Antecedents to value diminution: A dyadic perspective M Vafeas, T Hughes, T Hilton Marketing Theory 16 (4), 469-491, 2016 | 173 | 2016 |
| Value co-creation in social marketing: functional or fanciful? C Domegan, K Collins, M Stead, P McHugh, T Hughes Journal of Social Marketing 3 (3), 239-256, 2013 | 159 | 2013 |
| Adopters and non‐adopters of internet banking: a segmentation study AG Patsiotis, T Hughes, DJ Webber International Journal of Bank Marketing 30 (1), 20-42, 2012 | 144 | 2012 |
| Co-production and self-service: The application of Service-Dominant Logic T Hilton, T Hughes Journal of Marketing Management 29 (7-8), 861-881, 2013 | 108 | 2013 |
| New channels/old channels: customer management and multi‐channels T Hughes European Journal of Marketing 40 (1/2), 113-129, 2006 | 91 | 2006 |
| An examination of consumers' resistance to computer-based technologies A G. Patsiotis, T Hughes, D J. Webber Journal of Services Marketing 27 (4), 294-311, 2013 | 84 | 2013 |
| Market orientation and the response of UK financial services companies to changes in market conditions as a result of e‐commerce T Hughes International Journal of bank marketing 19 (6), 222-232, 2001 | 66 | 2001 |
| Innovation and the children of the revolution: Facebook and value co-creation E Marandi, E Little, T Hughes The Marketing Review 10 (2), 169-183, 2010 | 65 | 2010 |
| The credibility issue: Closing the academic/practitioner gap T Hughes, N O'Regan, D Wornham Strategic Change 17 (7‐8), 215-233, 2008 | 61 | 2008 |
| Resource integration for co-creation between marketing agencies and clients T Hughes, M Vafeas, T Hilton European Journal of Marketing 52 (5/6), 1329-1354, 2018 | 60 | 2018 |
| New technology and the changing role of marketing A Tapp, T Hughes Marketing Intelligence & Planning 22 (3), 284-296, 2004 | 59 | 2004 |
| The effectiveness of knowledge networks: an investigation of manufacturing SMEs T Hughes, N O'Regan, MA Sims Education+ Training 51 (8/9), 665-681, 2009 | 57 | 2009 |
| Managing performance in a volatile environment: contrasting perspectives on luck and causality JA Parnell, EB Dent, N O'Regan, T Hughes British Journal of Management 23, S104-S118, 2012 | 54 | 2012 |
| Marketing challenges in e-banking: standalone or integrated? T Hughes Journal of Marketing Management 19 (9-10), 1067-1085, 2003 | 53 | 2003 |
| Customer, collaborator or co-creator? What is the role of the student in a changing higher education servicescape? D Chalcraft, T Hilton, T Hughes Journal of Marketing for Higher Education 25 (1), 1-4, 2015 | 51 | 2015 |
