Julie Guidry Moulard
Julie Guidry Moulard
Associate Professor of Marketing, Louisiana Tech University
Bekræftet mail på latech.edu
TitelCiteret afÅr
What makes a human brand authentic? Identifying the antecedents of celebrity authenticity
JG Moulard, CP Garrity, DH Rice
Psychology & Marketing 32 (2), 173-186, 2015
922015
Establishing human brands: determinants of placement success for first faculty positions in marketing
AG Close, JG Moulard, KB Monroe
Journal of the Academy of Marketing science 39 (6), 922-941, 2011
862011
Surveying the cites: a ranking of marketing journals using citation analysis
JA Guidry, BN Guidry Hollier, L Johnson, JR Tanner, C Veltsos
Marketing Education Review 14 (1), 45-59, 2004
622004
Brand authenticity: Testing the antecedents and outcomes of brand management's passion for its products
JG Moulard, RD Raggio, JAG Folse
Psychology & Marketing 33 (6), 421-436, 2016
602016
Artist authenticity: How artists’ passion and commitment shape consumers’ perceptions and behavioral intentions across genders
JG Moulard, DH Rice, CP Garrity, SM Mangus
Psychology & Marketing 31 (8), 576-590, 2014
532014
How aspects of a wine’s place affect consumers’ authenticity perceptions and purchase intentions
J Moulard, BJ Babin, M Griffin
International Journal of Wine Business Research, 2015
432015
Authenticity under threat: When social media influencers need to go beyond self-presentation
A Audrezet, G De Kerviler, JG Moulard
Journal of Business Research, 2018
422018
Consumer cynicism: Developing a scale to measure underlying attitudes influencing marketplace shaping and withdrawal behaviours
AE Helm, JG Moulard, M Richins
International Journal of Consumer Studies 39 (5), 515-524, 2015
372015
Pride and prejudice in the evaluation of wine?
JA Guidry, BJ Babin, WG Graziano, WJ Schneider
International Journal of Wine Business Research, 2009
372009
LibQual+™ spring 2001 comments: a qualitative analysis using Atlas. ti
JA Guidry
Performance Measurement and Metrics, 2002
372002
When were the good old days? Revisiting perceptions of marketing students’ prior preparation
S Remington, JA Guidry, MC Budden, JR Tanner
Journal of Marketing Education 22 (3), 188-198, 2000
322000
Psychological ownership: a social marketing advertising message appeal?
JAG Folse, JG Moulard, RD Raggio
International Journal of Advertising 31 (2), 291-315, 2012
272012
Unraveling consumer suspense: The role of hope, fear, and probability fluctuations
JG Moulard, MW Kroff, JAG Folse
Journal of Business Research 65 (3), 340-346, 2012
172012
The experience of... suspense: understanding the construct, its antecedents, and its consequences in consumption and acquisition contexts
JA Guidry
Texas A&M University, 2005
112005
Cause-related marketing: Factors promoting campaign evaluations
JAG Folse, SL Grau, JG Moulard, K Pounders
Journal of Current Issues & Research in Advertising 35 (1), 50-70, 2014
102014
Psychological ownership: a social marketing advertising message appeal? Not for women
J Anne Garretson Folse, J Guidry Moulard, RD Raggio
International Journal of Advertising 31 (2), 291-315, 2012
82012
Authenticity under threat: When social media influencers need to go beyond passion
A Audrezet, G Caffier de Kerviler, J Guidry Moulard
ACR North American Advances, 2017
72017
The company they keep: How human brand managers and their social networks shape job market outcomes
C Zamudio, JG Moulard, AC Scheinbaum
Available at SSRN 2417720, 2014
22014
Examining customer‐created guilt in a service context
KR Pounders, JG Moulard, BJ Babin
Psychology & Marketing 35 (11), 830-844, 2018
12018
The Role of Suspense in Gaming: Inducing Consumers’ Game Enjoyment
JG Moulard, M Kroff, K Pounders, C Ditt
Journal of Interactive Advertising, 1-17, 2019
2019
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Artikler 1–20