| Biased interpretation of evidence by mock jurors. KA Carlson, JE Russo Journal of experimental psychology: Applied 7 (2), 91, 2001 | 379 | 2001 |
| Generating objectives: can decision makers articulate what they want? SD Bond, KA Carlson, RL Keeney Management Science 54 (1), 56-70, 2008 | 300 | 2008 |
| The goal of consistency as a cause of information distortion. JE Russo, KA Carlson, MG Meloy, K Yong Journal of Experimental Psychology: General 137 (3), 456, 2008 | 229 | 2008 |
| Leader-driven primacy: Using attribute order to affect consumer choice KA Carlson, MG Meloy, JE Russo Journal of Consumer Research 32 (4), 513-518, 2006 | 172 | 2006 |
| Choosing an inferior alternative JE Russo, KA Carlson, MG Meloy Psychological Science 17 (10), 899-904, 2006 | 140 | 2006 |
| Improving the generation of decision objectives SD Bond, KA Carlson, RL Keeney Decision Analysis 7 (3), 238-255, 2010 | 133 | 2010 |
| The rule of three: How the third event signals the emergence of a streak KA Carlson, SB Shu Organizational Behavior and Human Decision Processes 104 (1), 113-121, 2007 | 122 | 2007 |
| Unrealistically optimistic consumers: A selective hypothesis testing account for optimism in predictions of future behavior RJ Tanner, KA Carlson Journal of Consumer Research 35 (5), 810-822, 2009 | 121 | 2009 |
| Information distortion in the evaluation of a single option SD Bond, KA Carlson, MG Meloy, JE Russo, RJ Tanner Organizational Behavior and Human Decision Processes 102 (2), 240-254, 2007 | 113 | 2007 |
| When three charms but four alarms: Identifying the optimal number of claims in persuasion settings SB Shu, KA Carlson Journal of marketing 78 (1), 127-139, 2014 | 110 | 2014 |
| Contemporary brand management JK Johansson Sage Publications, 2014 | 93 | 2014 |
| Limiting predecisional distortion by prior valuation of attribute components KA Carlson, LK Pearo Organizational Behavior and Human Decision Processes 94 (1), 48-59, 2004 | 64 | 2004 |
| Improving preference assessment: Limiting the effect of context through pre-exposure to attribute levels KA Carlson, SD Bond Management Science 52 (3), 410-421, 2006 | 57 | 2006 |
| A theoretical framework for goal-based choice and for prescriptive analysis KA Carlson, C Janiszewski, RL Keeney, DH Krantz, HC Kunreuther, ... Marketing Letters 19, 241-254, 2008 | 48 | 2008 |
| Why unhappy customers are unlikely to share their opinions with brands C Hydock, Z Chen, K Carlson Journal of Marketing 84 (6), 95-112, 2020 | 45 | 2020 |
| The favor request effect: Requesting a favor from consumers to seal the deal SJ Blanchard, KA Carlson, JD Hyodo Journal of Consumer Research 42 (6), 985-1001, 2016 | 42 | 2016 |
| Individual decision making JE Russo, KA Carlson Handbook of marketing, 371-408, 2002 | 42 | 2002 |
| Goal reversion in consumer choice KA Carlson, MG Meloy, EG Miller Journal of Consumer Research 39 (5), 918-930, 2013 | 41 | 2013 |
| Catching nonconscious goals in the act of decision making KA Carlson, RJ Tanner, MG Meloy, JE Russo Organizational Behavior and Human Decision Processes 123 (1), 65-76, 2014 | 39 | 2014 |
| The role of health knowledge in determining dietary fat intake KA Carlson, BW Gould Applied Economic Perspectives and Policy 16 (3), 373-386, 1994 | 38 | 1994 |
