Kevin Lane Keller
Kevin Lane Keller
Tuck School of Business at Dartmouth College
Bekræftet mail på dartmouth.edu - Startside
Titel
Citeret af
Citeret af
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Marketing Management
PKKL Keller
65849*2009
Manajemen Pemasaran edisi 13 jilid 1
P Kotler
Erlangga, 2018
276072018
Conceptualizing, measuring, and managing customer-based brand equity
KL Keller
Journal of marketing 57 (1), 1-22, 1993
233521993
Strategic brand management: Building, measuring, and managing brand equity
KL Keller, MG Parameswaran, I Jacob
Pearson Education India, 2011
200102011
Administração de marketing
P Kotler
São Paulo: Prentice Hall, 2000
144832000
Dirección de marketing
P Kotler
Pearson Education, 2001
8870*2001
Consumer evaluations of brand extensions
DA Aaker, KL Keller
Journal of marketing 54 (1), 27-41, 1990
58331990
Marketing for Hospitality and Tourism, 5/e
P Kotler
Pearson Education India, 2003
43812003
Marketing Management, 15e édition
P Kotler, KL Keller, D Manceau, B Dubois
New Jersy: Pearson Education, 2016
4228*2016
Brands and branding: Research findings and future priorities
KL Keller, DR Lehmann
Marketing science 25 (6), 740-759, 2006
33082006
Building customer-based brand equity: A blueprint for creating strong brands
KL Keller
Marketing Science Institute, 2001
30612001
Brand synthesis: The multidimensionality of brand knowledge
KL Keller
Journal of consumer research 29 (4), 595-600, 2003
30342003
Marketing para o século XXI: como criar, conquistar e dominar mercados
P Kotler
Alta Books, 2021
2501*2021
Manajemen Pemasaran, Edisi 13
P Kotler, KL Keller
Jakarta: Erlangga 14, 2009
23622009
The effects of sequential introduction of brand extensions
KL Keller, DA Aaker
Journal of marketing research 29 (1), 35-50, 1992
22881992
Marketing management: 12. vydání
P Kotler, KL Keller
Grada, 2007
19182007
Understanding retail branding: conceptual insights and research priorities
KL Ailawadi, KL Keller
Journal of retailing 80 (4), 331-342, 2004
17152004
Building strong brands in a modern marketing communications environment
KL Keller
Journal of marketing communications 15 (2-3), 139-155, 2009
16512009
Building brand equity through corporate societal marketing
S Hoeffler, KL Keller
Journal of Public Policy & Marketing 21 (1), 78-89, 2002
14212002
Manajemen pemasaran
K Philip, KL Keller
Jakarta: Erlangga, 2009
11302009
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Artikler 1–20