| Perceived organizational motives and consumer responses to proactive and reactive CSR MD Groza, MR Pronschinske, M Walker Journal of Business Ethics 102 (4), 639-652, 2011 | 712 | 2011 |
| Attracting Facebook'fans': The importance of authenticity and engagement as a social networking strategy for professional sport teams M Pronschinske, MD Groza, M Walker Sport marketing quarterly 21 (4), 221, 2012 | 363 | 2012 |
| Women backing women: The role of crowdfunding in empowering female consumer-investors and entrepreneurs MP Groza, MD Groza, LM Barral Journal of Business Research 117, 432-442, 2020 | 64 | 2020 |
| Salesperson regulatory knowledge and sales performance MD Groza, MP Groza Journal of Business Research 89 (August), 37-46, 2018 | 38 | 2018 |
| Linking customer relationship management (CRM) processes to sales performance: The role of CRM technology effectiveness V Krishnan, MD Groza, MP Groza, RM Peterson, E Fredericks The Marketing Management Journal 24 (2), 162-171, 2014 | 21 | 2014 |
| The effects of nonprofit brand personality and self-brand congruity on brand relationships MP Groza, GL Gordon Marketing Management 26 (2), 117-129, 2016 | 15 | 2016 |
| ADVERTISING INTERFERENCE: FACTORS AFFECTING ATTENTION TO SUPER BOWL ADVERTISEMENTS AND THEIR EFFECTIVENESS MYAP GROZA Marketing Management, 124, 2015 | 10 | 2015 |
| Enhancing volunteer pride and retention rates: The role of organizational reputation, task significance, and skill variety MP Groza, MD Groza Journal of Nonprofit & Public Sector Marketing 34 (3), 351-370, 2022 | 8 | 2022 |
| Growing the Talent Pool: How Sponsorship of Professional Sales Programs Enhances Employer Branding MD Groza, LJ Zmich, MP Groza Journal of Marketing Education 44 (1), 72-84, 2022 | 6 | 2022 |
| Abstract Thinking and Salesperson Entrepreneurial Orientation: An Abstract L Zmich, M Groza, T Schaefers, MD Groza 2018 AMS Annual Conference, 381-382, 2018 | 4 | 2018 |
| Consumer Product Evaluation Updating: The Impact of Online and Interpersonal Social Influence on Evaluation Certainty RB Leary, RJ Vann, MP Groza Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, 465-466, 2016 | 2 | 2016 |
| SOCIAL MEDIA ENGAGEMENT MITIGATES AD DECAY EFFECTS FOR SUPER BOWL ADVERTISEMENTS. MYAP GROZA, S DOMAGALSKI Marketing Management Journal 27 (2), 2017 | 1 | 2017 |
| Organizational Innovativeness and Firm Performance: Does Sales Management Matter?: An Abstract LJ Zmich, MP Groza, MD Groza Academy of Marketing Science Annual Conference, 487-488, 2022 | | 2022 |
| The Role of Pride in Retaining Sport Event Volunteers—An Abstract MP Groza, MD Groza, LM Barral, JA Rodero Creating Marketing Magic and Innovative Future Marketing Trends, 1049-1050, 2017 | | 2017 |
| A Preliminary Examination into the Motivating Factors of Crowdfunding Backers MP Groza, MD Groza, LM Barral Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016 | | 2016 |
| The (Additional) Missing Link: The Role of Tailors as a Service Provider for Customization MP Groza Marketing Challenges in a Turbulent Business Environment, 571-571, 2016 | | 2016 |
| Consuming to be Consumed: Managing Self-presentation in Judged Performances MP Groza University of Wyoming, 2014 | | 2014 |
