| Who are organic food consumers? A compilation and review of why people purchase organic food RS Hughner, P McDonagh, A Prothero, CJ Shultz, J Stanton Journal of Consumer Behaviour: An International Research Review 6 (2‐3), 94-110, 2007 | 2687 | 2007 |
| Sustainable consumption: Opportunities for consumer research and public policy A Prothero, S Dobscha, J Freund, WE Kilbourne, MG Luchs, LK Ozanne, ... Journal of Public Policy & Marketing 30 (1), 31-38, 2011 | 1143 | 2011 |
| Green consumption: Life-politics, risk and contradictions J Connolly, A Prothero Journal of consumer culture 8 (1), 117-145, 2008 | 774 | 2008 |
| Sustainable consumption and the quality of life: A macromarketing challenge to the dominant social paradigm W Kilbourne, P McDonagh, A Prothero Journal of macromarketing 17 (1), 4-24, 1997 | 735 | 1997 |
| Sustainability marketing research: Past, present and future P McDonagh, A Prothero Journal of Marketing Management 30 (11-12), 1186-1219, 2014 | 529 | 2014 |
| Sustainable consumption: consumption, consumers and the commodity discourse J Connolly, A Prothero Consumption, Markets and culture 6 (4), 275-291, 2003 | 474 | 2003 |
| The European consumers’ understanding and perceptions of the “organic” food regime: The case of aquaculture B Aarset, S Beckmann, E Bigne, M Beveridge, T Bjorndal, J Bunting, ... British food journal 106 (2), 93-105, 2004 | 329 | 2004 |
| Green consumerism and the societal marketing concept: marketing strategies for the 1990's A Prothero Journal of Marketing Management 6 (2), 87-103, 1990 | 328 | 1990 |
| Is green the new black? Reflections on a green commodity discourse A Prothero, P McDonagh, S Dobscha Journal of Macromarketing 30 (2), 147-159, 2010 | 289 | 2010 |
| Greening capitalism: Opportunities for a green commodity A Prothero, JA Fitchett Journal of Macromarketing 20 (1), 46-55, 2000 | 272 | 2000 |
| Beyond the frills of relationship marketing L O'Malley, A Prothero Journal of Business Research 57 (11), 1286-1294, 2004 | 203 | 2004 |
| Pester power–A battle of wills between children and their parents MA Lawlor, A Prothero Journal of marketing management 27 (5-6), 561-581, 2011 | 178 | 2011 |
| Green management: A reader P McDonagh, A Prothero International Thomson Business Press, 1997 | 177 | 1997 |
| Moving beyond binary opposition: Exploring the tapestry of gender in consumer research and marketing S Bettany, S Dobscha, L O'Malley, A Prothero Marketing Theory 10 (1), 3-28, 2010 | 170 | 2010 |
| Beauty bloggers and YouTubers as a community of practice V Gannon, A Prothero Journal of Marketing Management 34 (7-8), 592-619, 2018 | 153 | 2018 |
| Beauty blogger selfies as authenticating practices V Gannon, A Prothero European Journal of Marketing 50 (9/10), 1858-1878, 2016 | 150 | 2016 |
| Producing environmentally acceptable cosmetics? The impact of environmentalism on the United Kingdom cosmetics and toiletries industry A Prothero, P McDonagh Journal of Marketing Management 8 (2), 147-166, 1992 | 131 | 1992 |
| The institutional foundations of materialism in western societies: A conceptualization and empirical test WE Kilbourne, MJ Dorsch, P McDonagh, B Urien, A Prothero, ... Journal of Macromarketing 29 (3), 259-278, 2009 | 119 | 2009 |
| Buying into motherhood? Problematic consumption and ambivalence in transitional phases Voice Group Consumption, Markets and Culture 13 (4), 373-397, 2010 | 117 | 2010 |
| Enacted voluntary simplicity–exploring the consequences of requesting consumers to intentionally consume less C McGouran, A Prothero European Journal of Marketing 50 (1/2), 189-212, 2016 | 113 | 2016 |
Pierre McDonaghProfessor of Critical Marketing & Society, School of Management, University of BathVerificeret mail på bath.ac.uk
