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Andrea Prothero
Andrea Prothero
Professor of Business & Society
Verificeret mail på ucd.ie - Startside
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Who are organic food consumers? A compilation and review of why people purchase organic food
RS Hughner, P McDonagh, A Prothero, CJ Shultz, J Stanton
Journal of Consumer Behaviour: An International Research Review 6 (2‐3), 94-110, 2007
25342007
Sustainable consumption: Opportunities for consumer research and public policy
A Prothero, S Dobscha, J Freund, WE Kilbourne, MG Luchs, LK Ozanne, ...
Journal of Public Policy & Marketing 30 (1), 31-38, 2011
10572011
Green consumption: Life-politics, risk and contradictions
J Connolly, A Prothero
Journal of consumer culture 8 (1), 117-145, 2008
7302008
Sustainable consumption and the quality of life: A macromarketing challenge to the dominant social paradigm
W Kilbourne, P McDonagh, A Prothero
Journal of macromarketing 17 (1), 4-24, 1997
7041997
Sustainable consumption: consumption, consumers and the commodity discourse
J Connolly, A Prothero
Consumption, Markets and culture 6 (4), 275-291, 2003
4512003
Sustainability marketing research: Past, present and future
P McDonagh, A Prothero
Journal of Marketing Management 30 (11-12), 1186-1219, 2014
4502014
Green consumerism and the societal marketing concept: marketing strategies for the 1990's
A Prothero
Journal of Marketing Management 6 (2), 87-103, 1990
3231990
The European consumers’ understanding and perceptions of the “organic” food regime: The case of aquaculture
B Aarset, S Beckmann, E Bigne, M Beveridge, T Bjorndal, J Bunting, ...
British food journal 106 (2), 93-105, 2004
3212004
Is green the new black? Reflections on a green commodity discourse
A Prothero, P McDonagh, S Dobscha
Journal of Macromarketing 30 (2), 147-159, 2010
2712010
Greening capitalism: Opportunities for a green commodity
A Prothero, JA Fitchett
Journal of Macromarketing 20 (1), 46-55, 2000
2622000
Beyond the frills of relationship marketing
L O'Malley, A Prothero
Journal of Business Research 57 (11), 1286-1294, 2004
1992004
Pester power–A battle of wills between children and their parents
MA Lawlor, A Prothero
Journal of Marketing Management 27 (5-6), 561-581, 2011
1762011
Green management: A reader
P McDonagh, A Prothero
International Thomson Business Press, 1997
1731997
Moving beyond binary opposition: Exploring the tapestry of gender in consumer research and marketing
S Bettany, S Dobscha, L O'Malley, A Prothero
Marketing Theory 10 (1), 3-28, 2010
1552010
Beauty bloggers and YouTubers as a community of practice
V Gannon, A Prothero
Journal of Marketing Management 34 (7-8), 592-619, 2018
1292018
Beauty blogger selfies as authenticating practices
V Gannon, A Prothero
European Journal of Marketing 50 (9/10), 1858-1878, 2016
1272016
Producing environmentally acceptable cosmetics? The impact of environmentalism on the United Kingdom cosmetics and toiletries industry
A Prothero, P McDonagh
Journal of Marketing Management 8 (2), 147-166, 1992
1221992
Buying into motherhood? Problematic consumption and ambivalence in transitional phases
Voice Group
Consumption, Markets and Culture 13 (4), 373-397, 2010
1112010
The institutional foundations of materialism in western societies: A conceptualization and empirical test
WE Kilbourne, MJ Dorsch, P McDonagh, B Urien, A Prothero, ...
Journal of Macromarketing 29 (3), 259-278, 2009
1082009
Enacted voluntary simplicity–Exploring the consequences of requesting consumers to intentionally consume less
C McGouran, A Prothero
European Journal of Marketing 50 (1/2), 189-212, 2016
1022016
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