Michel Laroche

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Mark ClevelandDancap Chair in Consumer Behavior, Full Professor of Marketing, The University of Western OntarioVerified email at uwo.ca
Mohammad Reza HabibiAssociate Professor, Marketing, California State University, FullertonVerified email at fullerton.edu
nicolas papadopoulosDistinguished Research Professor, Sprott School of Business, Carleton UniversityVerified email at carleton.ca
frank Ponsuniversité LavalVerified email at fsa.ulaval.ca
Zhiyong YangProfessor of Marketing, Miami UniversityVerified email at miamioh.edu
Ebrahim MazaheriLazaridis School of Business & Economics, Wifrid Laurier UniversityVerified email at wlu.ca
Marcelo Vinhal NepomucenoCanada Research Chair in Consumer Decision-Making, Associate Professor of Marketing, HEC MontrealVerified email at hec.ca
Alexander DavidsonAssociate Professor of Marketing, Wayne State UniversityVerified email at wayne.edu
Mehdi MouraliUniversity of CalgaryVerified email at haskayne.ucalgary.ca
Professor Ahmad JamalCardiff Business School, Cardiff UniversityVerified email at cardiff.ac.uk
Chun ZhangUniversity of DaytonVerified email at udayton.edu
Hamid ShirdastianAssistant Professor in Marketing Analytics, Williams School of Business - Bishop's UniversityVerified email at ubishops.ca
Boris BartikowskiKedge Business SchoolVerified email at kedgebs.com
Hatice Kizgin, PhDUniversity of TwenteVerified email at utwente.nl
Isar KianiAssistant Professor of Marketing, St. John Fisher CollegeVerified email at sjfc.edu
Kashef MajidUniversity of Mary WashingtonVerified email at umw.edu
Nathalie SpielmannProfessor of Marketing, Director MSc Wine & Gastronomy, NEOMA Business SchoolVerified email at neoma-bs.fr
Harold BoeckProfessor of Marketing, ESG UQAMVerified email at haroldboeck.com
Anna MargulisProfessor of marketing, Université du Québec en OutaouaisVerified email at uqo.ca
Nick HajliProfessor in Digital Strategy, Loughborough UniversityVerified email at lboro.ac.uk

Michel Laroche

Royal Bank Distinguished Professor of Marketing, Concordia University

Verified email at concordia.ca

Services marketing advertising online consumer behavior internet marketing acculturation


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Targeting consumers who are willing to pay more for environmentally friendly products M Laroche, J Bergeron, G Barbaro‐Forleo Journal of consumer marketing 18 (6), 503-520, 2001	4674	2001
The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty M Laroche, MR Habibi, MO Richard, R Sankaranarayanan Computers in human behavior 28 (5), 1755-1767, 2012	1601	2012
To be or not to be in social media: How brand loyalty is affected by social media? M Laroche, MR Habibi, MO Richard International journal of information management 33 (1), 76-82, 2013	1594	2013
Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context M Laroche, C Kim, L Zhou Journal of business Research 37 (2), 115-120, 1996	1215	1996
The influence of country image structure on consumer evaluations of foreign products M Laroche, N Papadopoulos, LA Heslop, M Mourali International Marketing Review 22 (1), 96-115, 2005	1214	2005
Acculturation to the global consumer culture: Scale development and research paradigm M Cleveland, M Laroche Journal of business research 60 (3), 249-259, 2007	905	2007
The roles of brand community and community engagement in building brand trust on social media MR Habibi, M Laroche, MO Richard Computers in human behavior 37, 152-161, 2014	900	2014
Cosmopolitanism, consumer ethnocentrism, and materialism: An eight-country study of antecedents and outcomes M Cleveland, M Laroche, N Papadopoulos Journal of International marketing 17 (1), 116-146, 2009	899	2009
Internet versus bricks-and-mortar retailers: An investigation into intangibility and its consequences M Laroche, Z Yang, GHG McDougall, J Bergeron Journal of retailing 81 (4), 251-267, 2005	648	2005
Exploring how intangibility affects perceived risk M Laroche, GHG McDougall, J Bergeron, Z Yang Journal of Service research 6 (4), 373-389, 2004	589	2004
Shades of green: linking environmental locus of control and pro‐environmental behaviors M Cleveland, M Kalamas, M Laroche Journal of consumer marketing 22 (4), 198-212, 2005	580	2005
Service quality perceptions and customer satisfaction: evaluating the role of culture M Laroche, LC Ueltschy, S Abe, M Cleveland, PP Yannopoulos Journal of international marketing 12 (3), 58-85, 2004	429	2004
Brand communities based in social media: How unique are they? Evidence from two exemplary brand communities MR Habibi, M Laroche, MO Richard International Journal of Information Management 34 (2), 123-132, 2014	419	2014
How to reduce perceived risk when buying online: The interactions between intangibility, product knowledge, brand familiarity, privacy and security concerns MV Nepomuceno, M Laroche, MO Richard Journal of Retailing and Consumer Services 21 (4), 619-629, 2014	418	2014
How intangibility affects perceived risk: the moderating role of knowledge and involvement M Laroche, J Bergeron, C Goutaland Journal of services marketing 17 (2), 122-140, 2003	387	2003
What managers should know about the sharing economy MR Habibi, A Davidson, M Laroche Business Horizons 60 (1), 113-121, 2017	375	2017
Individualistic orientation and consumer susceptibility to interpersonal influence M Mourali, M Laroche, F Pons Journal of services marketing 19 (3), 164-173, 2005	349	2005
Gender differences in information search strategies for a Christmas gift M Laroche, G Saad, M Cleveland, E Browne Journal of consumer marketing 17 (6), 500-522, 2000	344	2000
Identity, demographics, and consumer behaviors: International market segmentation across product categories M Cleveland, N Papadopoulos, M Laroche International Marketing Review 28 (3), 244-266, 2011	342	2011
Service quality and satisfaction: an international comparison of professional services perceptions LC Ueltschy, M Laroche, A Eggert, U Bindl Journal of Services Marketing 21 (6), 410-423, 2007	342	2007

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