‪Laurence Borel‬ - ‪Google Scholar‬

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Medforfattere

George ChristodoulidesChalhoub Group Professor of Luxury Brand Management, American University of SharjahVerificeret mail på aus.edu
Anastasia StathopoulouProfessor of Marketing, International University of Monaco, OMNES EducationVerificeret mail på inseec.com
Douglas C. WestKing's College LondonVerificeret mail på kcl.ac.uk

Laurence Borel

Laurence Borel

Marketer, PhD from Birkbeck, University of London

Verificeret mail på mail.bbk.ac.uk - Startside

Branding Consumer Engagement Social Media Consumer Identity


Titel Sortér efter henvisninger Sortér efter årstal Sortér efter titel	Citeret af Citeret af	År
Consumer Branded #Hashtag Engagement: Can Creativity in TV Advertising Influence Hashtag Engagement? A Stathopoulou, L Borel, G Christodoulides, D West Psychology & Marketing 34 (4), 448–462, 2017	108	2017
Branding and digital analytics LH Borel, G Christodoulides The Routledge companion to contemporary brand management, 255-268, 2016	16	2016
Me and my brands: drivers and outcomes of'brand selfies' L Borel Birkbeck, University of London, 2021	3	2021

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